Partner programs are formalized programs established by companies to collaborate with third-party organizations, typically businesses or individuals, to provide complementary products or services to customers. These programs involve the negotiation of contracts and the establishment of clear roles and responsibilities for each party involved. Partner programs often include benefits such as marketing support, training and certification programs, technical support, and access to exclusive resources or tools. The ultimate goal of a partner program is to leverage the strengths and capabilities of each partner to create new value for customers and drive business growth.
The defined workflows and tasks serve to accomplish all the necessary requisites for initiating the joint partnership, and also aid in building collective solutions and publishing them on the marketplace with unambiguous directives from both parties.
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