Getting Started: Datasets & Insights

Dataset

A dataset in Pronto typically contains information about customers like their Account name, Account owner, Email, Website, Industry, etc. This information can be used to perform Account Mapping which is called Insights (in Pronto). This is done by comparing datasets.

Insights

Insights in Pronto, also called Account mapping, is a powerful way of discovering common and distinct customers. Insights helps in finding the overlaps by comparing the datasets uploaded by you and your partner.

Getting Started:

1. Create Datasets
2. Create Insights
3. Datasets & Insights FAQ